Over the last month, it’s been impossible to visit a news or social media website without seeing the latest ALS Ice Bucket Challenge video. It is always enjoyable to watch someone dump water on themselves, and the fact that it is for a good cause makes it even better.
ALS stands for amyotrophic lateral sclerosis, which is commonly called Lou Gehrig’s Disease. The website for the ALS Assocation says that “ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord”. The disease leads to the death of motor neurons that reduces muscles’ ability to function and can later result in paralysis. The Ice Bucket Challenge is a means for raising money and awareness for this disease. It starts with a challenge for a specific person to either donate a certain amount to an ALS charity or dump a bucket of ice water on their head. After making their decision, the person then challenges another handful of people to the same choice. (The exact specifications of each challenge may vary and many donate and dump water on their heads.)
We probably don’t have to tell you that Ice Bucket Challenge videos have been a success. The ALS Association has been given over $100 million in donations from July 29 to August 29.
Paul Davis Restoration has joined in with millions of others in accepting the Ice Bucket Challenge. Many franchises across the country have soaked their team members to raise ALS awareness in their local communities and nationwide.
So keep an eye out for Paul Davis Ice Bucket Challenge videos as you are browsing the Internet in Albuquerque.