Times are changing. In the world of insurance work the long-standing marketing tradition has been regular in person visits to agents, adjusters, and property managers. While maintaining direct connections and in-person contact remains as important and vital as ever, Paul Davis Restoration of New Mexico, Inc. also recognizes the need for web based and mobile out reach. The company desires to expand their marketing strategy to include all the new platforms available in the modern digital age. To help them reach their new marketing goals, Paul Davis has created a new Marketing Media Manager position and hired Dylan Stevens-Sheriff, a social marketing expert who’s career has been rooted in the modern digital media world.
“It’s important to reach out to clients in every way possible, and remind them that we’re there to help when the unexpected happens,” says Director of Marketing, Kristi Greiner, “In the middle of a crisis, it’s hard to remember that there are companies who want to help.” When a property is damaged unexpectedly, Paul Davis wants the first reaction to be “Call Paul!” Dylan’s job is to keep that phrase on the mind of insurance agents, adjusters, property managers, and homeowners at all times so that when that unexpected moment of crisis hits, they know exactly who to contact.
