Smart Sales Answer
The Answer is:
( A ) Your customer will speak about you in a positive way after the meeting is over.
The wisdom behind the answer….
Being talked about after the presentation increases your chances for success. It is important to engage, but more powerful to be talked about afterwards. Of course you will stand out by being creative, but that’s not the point. And the fact that most people are boring has no relevance to your creativity. Another word for creative is memorable. Very little in the selling process is more important than that.
–JEFFREY GITOMER, excerpted from The Little Red Book of Sales Answers
Creating Top Sales Producers, Mr. Inside Sales, offers a “script book” that may prove handy. Click here to see for yourself.
